Oh the gift of the written word is exceedingly POWERFUL. For when we sit down and write, we have the opportunity to think through what we want to say without blurting out what we didn’t mean. There are 3 easy thoughts to consider when you are preparing to write:
1. Think about what you want to say.
2. Consider what the reader wants to read.
3. Rewrite what you want to say to fit both what you want to say and what the reader wants to read.
When we say what we have to say and the reader reads what they want to read, we have succeeded as writers.